Instant Mobile Messaging neglected as a form of communication between businesses and customers although it is by far the most popular form of communication. Mobile messaging will take over traditional engagement channels in the next 10 years, and is the fastest way for digital transformation.

Brands are not aware that messaging doesn’t behave like any other technology. It took 10 years for the web to reach 1B daily users; it took three years for messaging. Just a little while ago no one was talking about Bots, but nowadays there is hardly any serious organization out there without a Bot project. The biggest challenge for enterprises is the speed of change. The guys from Facebook and such are moving fast, Very Fast!. What took the web 20 years will happen with messaging within four. It means that the transformation you envision for 2020 must be available by 2017.